DESIGNING INTERNET SOLUTIONS
WE OFFER CUSTOM WEB DESIGNS APPROPRIATE TO DEFINED OBJECTIVES
DEFINED OBJECTIVES
Defining the objectives of you sites is starting point in web design before a single line of code is even contemplated. If you already have an Internet strategy then the objectives should be encompassed in that document.
If you don’t have an Internet strategy then we will help you formulate the parts of the strategy relevant to designing your web site. This includes understanding your current market position, knowing who your intended target audience is, and most importantly what you want the web sites to achieve.
Clearly defined objectives ensure that sites a made to meet your expectations.
APPROPRIATE DESIGNS
Most web sites will have multiple functions that range from providing a simple online broacher to generating business via large e-business database driven systems. Some web sites will be static requiring little maintenance while others will by dynamic and interactive designed to keep people coming back. We will help you choose a design appropriate to your objectives.
A Web site requires a balance of skills appropriate to defined objectives. A flashy highly stylised intensely graphical (slow) site is not appropriate where fast access to reference material is required, but may be totally appropriate when promoting certain products.
Inappropriate web site designs are usually made by those who fail to communicate with their clients and often have a limited skill set focus. A graphical Artist may be able to create a very impressive looking site that fails to work in every other regard. It might not be targeted correctly, congruent with subject matter of the site, and very often is search engine unfriendly making it difficult to find.
CUSTOM DESIGNS
The task of selecting a company to design your web page can be daunting with so many choices ranging from a few hundred dollars up to many thousands of dollars. It seems that anyone with some basic computer skills thinks they can set up a web design business.
At the lower end of the market are mass produced inexpensive site packages based on templates. These are usually offered at a set price with a set number of pages, or price per page. You will normally be required to provide all the written content for these sites under provided headings. While they often incorporate your logo and a number of pictures they seldom reflect they company image you wish to project. These sites are seldom optimised for Search Engines and almost never come with market strategy.
At the top end of the market are the large design companies that produce many of the very professional sites you are probably familiar with. These designs will have a theme and include custom graphics and navigation that match the corporate image. Content will be written for each page drawing upon existing company material. This level of custom site design in cost prohibitive to most small business.
In between is a mix of different competencies. Be aware that the price you pay is not an absolute guide of the level of expertise of the prospective designer either.
Imagingideas provide custom designs that incorporate the features of the top of the market design companies and make them available to small business. This means working to defined objectives to create an appropriate custom designs at an affordable price.
OUR PORTFOLLIO
Available upon request at info@imagingideas.com.au

